Orphanage Idol in Nigeria

I think my jaw dropped when I watched a commercial for Melody Star. It's a televised singing competition for orphans. There's a cash prize for the winner, and other prizes for the runners up. The sponsors come across quite earnest, but it's extremely exploitative. As in many countries, homes for disadvantaged and abandoned children are for the most part privately run in Nigeria. Even state supported homes don't really get that much support. So creative ways of fundraising help. However, publicly displaying - to the entirety of West Africa - the children as sad, poor victims and having them sing for their support may not the best way to do it.

I met up with my old supervisor/mentor/superwoman from my first gig out of college - the Commission on Human Rights and Administrative Justice in Ghana [she now works for ISODEC. Great places - look them up.] We got on to the topic of the emergence of corporate social responsibility in Ghana and it's impact on Accra's orphanages. Here too, company's are realising that they should give back to communities - and are also realising that it gets them great press. But there is limited needs assessments or community consultation as to how their help could be best used. So we end up with a case of classic SWEDOW. Companies donate food, clothing and toys to orphanages without much concern for whether they need those items, and then in return receive a performance of song and/or dance for their cameras. She said that over weekends, the orphanages can be so booked up with donations that the children end up working all day. Yet the orphanages are wary of shunning the support - it is charity and also draws attention to the issue of neglected children in Ghana. A number of orphanages are actually more like foster homes, hosting children that do have surviving parents or relatives, but are unable/unwilling to care for them.

There are other ways to promote your company's compassionate side without exploiting your beneficiaries - obviously. Donors, such as CIDA, are becoming slightly more interested in CSR and supporting companies develop their programs in a responsible fashion. Perhaps a new avenue for West African CSOs could start with CSR programs with a child protection lens?