Sunday, 27 September 2009

uhhhhhh....

Image: The Insider
Please tell me this is joke:

Noble Awards set to honour celebrity humanitarians?


It's going to be 2 hour awards show to honour celebrities that give up just that "little" amount of their time to a cause of their choice and have "really" made a difference.

Now don't get me wrong.

I've had this debate a number of times with friends about the merits of celebrity support for a cause. I'm on the pro-side. As long as it is done responsibly, celebrities can bring massive amounts of coverage to causes. Ambassadors such as Angelina Jolie and Alicia Keys highlight the plight of refugees or the disabled for organizations such as UNHCR, IRC and the amazing Best Buddies. They can meddle a bit too much, such as in the case of George Clooney and Darfur, or become so over exposed that we roll our eyes everytime they appear off-stage (eyes on Bono - but maybe thats more because people forget that he's not an expert on global poverty... but actually rock musician). I also have no doubt that many of these celebrities aren't doing this because it makes the look good to the public (although that does factor in) but because they genuinely believe that they should work for humanitarian causes because they can bring so much exposure.

But do they really need a 2-hour awards show?

This is going to sound whiney - but there are thousands of relif and charities workers globally who toil day in and day out, not just because its their career, but also because they want to work the greater good. There are even more volunteers that do this for free with little thanks. Occasionally they are trown big parties to give thanks and priase where it is due(the organization I work for has quite the star-studded event every year in new york, and regularly has event in which celebrities and people in the know attend)and they are useful tools to draw attention to causes, but if they get too crazy or extravagent they are scoffed at. The money, at least I believe, that goes into these events could and should be better spent on advocacy, campaigning, or back into program coffers so that we're less dependent on pandering to foreign policies of the US and EU, and more focused on exactly what is needed.

I really hope this is a joke.

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